Best seller


There is just something about having the option to smell precisely how you feel. If you plan to party, for example, you want to try on a loud, obnoxious cologne, that means I’m here to party. If you’re feeling mellow, more vibe, you will wear something more soothing and calming. Let me share with you the most popular men’s cologne that every man should try on.

Over the past few years, I have built a pretty lovely fragrance collection of best selling cologne for men. Here, I put together a list of the best men’s colognes of all time, in my opinion. I’m going to put all the links to the list of men’s cologne that I mentioned below to make it easy for you guys.

most popular men's cologne
In a hurry? Check out these TOP 3 picks from the list, to help you make an informed purchase decision

Acqua Di Gio Profumo Editor's choice

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Table of Content

Top Rated Cologne for Men Review


Acqua Di Gio Profumo

Best selling men’s cologne

Most Popular Men's Cologne

Solid Cologne For Men
1183 days left
ARMANI beauty cologne for men with fresh bergamot, patchouli and incense for aromatic men’s fragrance.

Alright, the number one on today’s list is a Classic. This fragrance has stood the test of time, and in 2020 it’s not going anywhere. This baby is such a beautiful cologne; if you know anything about fragrances, you know that Acqua Di Gio by Giorgio Armani is one of the best fragrances ever made.

Fragrance Family: Earthy & Woody

Scent Type: Citrus & Woods

Key Notes: Marine Notes, Cypress, Musk

It was my first cologne, and it smells incredible. Acqua Di Gio is arguably just better than the original Profumo, though. It’s one of the best selling men’s cologne. It’s darker and murkier; it’s a little more mature and elegant, it’s spicy and woody. If you are wearing this, it means that you are not a kid, it means that you are a boss.

It has a STRONG scent that you can wear at a classy bar when you wear a man’s outfit like a suit or a crisp white Oxford shirt. Acqua Di Gio is a high-end cologne, and it goes well with high-end places. If you want to smell like a boss who is calm, confident, a mysterious man, then you wear Acqua Di Gio Profumo, the most popular men’s cologne.

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Tom Ford Ombre Leather

A sweet leather scent

Natural Cologne for Men

Best Cologne for Young Men
The floral leather and cool spices of Ombré Leather reveal a, untethered scent for men and women.

Tom Ford ombre leather is for the guy who likes the best of the best. If you don’t sell it for anything besides number one, you wear Tom Ford Ombre Leather. The cool thing about this one is that, yes, it is a grown-up fragrance for a man with taste, but it also has this darker badass leather jacket motorcycle kind of vibe. Tom Ford ombre leather is the best cologne for young men. It’s for a guy who is a risk-taker, the one who lives on the edge.

Fragrance Family: Warm & Spicy

Scent Type: Woody Spices

Key Notes: Black Leather, Cardamom, Patchouli

It has a very leathery smell, but with a twist, it’s a sweet leather scent like a new leather jacket smell. Tom Ford, of course, never disappoints with the packaging. He is good at branding. I have had the smaller bottle for about a year now, and it was worth it for me, but keep in mind that it is a bit pricey.

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Versace Eros

A strong cologne

Best Cheap Cologne for Men

Best Rated Men’s Cologne
Versace Eros is a fragrance for a strong, passionate man, who is master of himself.

I remember the first time I smelled this fragrance; it just hit me. It was like a strong punch on the face with the best smelling fist in the world.

The fragrance was Versace Eros. I said it hit me like a punch because it is a strong cologne. Eros by Versace is mighty, it projects from your skin and casts a huge cloud around you, and it smells so good.

Fragrance Family: Earthy & Woody

Scent Type: Citrus & Woods

Key Notes: Mint Leaves, Orange Blossom, Vanilla Madagascar

I remember I was on a trip with a friend of mine. We were about to go to the bars, we got ready, so I met him in the lobby of the hotel, and I said hey dude what’s up, and I smell it. I was like, what is that? That’s insane, and it was Versace Eros. It drove me mad because he felt better than me that night. It’s one of the most popular men’s cologne. It’s sweet, minty and citrusy. It’s warm, it’s a little obnoxious, but that’s Versace.

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Vince Camuto Eau de Toilette

Long lasting fragrance

Designer Cologne for Men

Fruity and Sweet But Masculine
Vince Camuto Virtu is a bold, aromatic fragrance that mixes heat and coolness in a sophisticated scent.

Vince Camuto Eau de Toilette Spray for Men is one of the most popular fragrances among the guys who like colognes. It has such a beautiful aroma. This scent is going to stay on your skin for a long time. If you spray it in the morning and walk by someone at night, they are still going to smell it, and they are going to compliment you.

FRAGRANCE NOTES: Italian bergamot, lavender, orris, leather, amber wood, sandalwood, patchouli and musk.

It is one of the best compliment getters out there; it’s fruity and sweet but masculine. It’s not feminine at all. It has leather in it, so you’re going to love this pleasant fragrance, and honestly, Vince Camuto as a whole is impressive.

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Pure XS Paco Rabanne

A sweet vanilla scent

Cheap Cologne for Men

Best Young Men’s Cologne
Pure XS perfume raises the intensity and disorients the senses. A fresh, burning, haunting fragrance.

Paco Rabanne Pure XS has become everyone’s favorite. The scent is just warming; it’s inviting and sexy. It has a sweet vanilla scent that just gets compliments for sure, and the bottle is cool too; it’s a bit oversized, so if you like to travel you might want to not lug this thing around all the time, besides that, It’s one of the most popular men’s cologne.

FRAGRANCE NOTES: ginger, vegetable sap, white thyme. Burning sensuality: cinnamon, vanilla bean, myrrh.

It’s the sexiest cologne for men. I love the scent, and it’s a lot cheaper than Vince Camuto and Tom Ford, yet it smells so good.

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Prada L’Homme

The classiest fragrance

Long Lasting Cologne for Men

Good Smelling Men’s Cologne
L’homme Prada reflects the duality of masculine identity. A highly sensual and distinctive scent.

Prada L’Homme is the freshest cologne that Prada ever produced. This perfume is crisp. It reminds me of a clean basket of laundry, but not in the wrong way. Prada L’Homme is the longest-lasting men’s cologne. It’s clean and fresh, elegant, and classy; it smells like a high-end five-star hotel when you first walk into the room and open the doors.

Fragrance Notes: Iris, Amber, Patchouli, Neroli, Geranium, Pepper, Violet, Cedar.

It’s for the guy who needs to smell fantastic for formal events, weddings, like wearing a suit to an excellent business outfit. I consider this one of the classiest fragrances out there, and in 2020 if you want to smell elegant, if you’re going to feel like a classy guy, then this is for you. It’s also one of the most popular men’s cologne. It’s going to last you for a long time.

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Dolce and Gabbana The One

Best winter fragrance

Best Winter Cologne for Men

Best Cologne for Teens
The spicy fragrance features fresh top notes of grapefruit, coriander, and basil.

The One for Men by Dolce and Gabbana is my favorite winter fragrance. The smell is so pleasant; it’s maddening how much I crave for wearing this. It’s one of the only scents that when I am getting out of the shower, and I am cold, I know that I am putting on a cozy warm sweater and winter clothes, then in my mind, I already smell like I need to wear this. It’s just so warm; you can feel the amber, tobacco, and spiciness. It’s a perfect cold-weather scent.

Fragrance Family: Warm & Spicy

Scent Type: Woody Spices

Key Notes: Cardamom, Cedarwood, Ginger, Tobacco

The One for Men is the fragrance that I always gravitate towards in the winter months. I have worn this most popular men’s cologne more than any other cologne on cold days.

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Invictus Aqua Paco Rabanne

Best summer fragrance

Best Summer Cologne for Men

Best Cologne for Work
Invictus Aqua is an overdose of powerful woods, an iodized crashing wave and a surge of vibrant amber wood.

Another Paco Rabanne made it to the list. This one is Invictus Aqua. I talked about how “Dolce & Gabbana The One” is my favorite winter fragrance; this is one of my favorite summer fragrances.

Fragrance Family: Fresh

Scent Type: Fresh Aquatic

Key Notes: Ambery Woods, Wet Violet Leaf, Grapefruit Granite

I just got back from Mexico, and I brought this cologne with me because it just seemed right when you go to Tulum, a very tropical area, you bring Paco Rabanne Invictus Aqua. It’s citrusy and aquatic. It smells like a fresh ocean breeze in the summertime. If you have a trip to a tropical place coming up or live in a warm area, this is the fragrance for you.

I will wear this most popular men’s cologne over the summer of this year or on my upcoming tropical trips.

happy to hear your thoughts
Let me know in the comments section below what your most popular men’s cologne for 2020 is.

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How to Apply Cologne: A Beginner’s Guide to Fragrance Usage

This guide aims toward beginners, who are trying to understand the best way to apply a fragrance. I know it sounds straightforward, I could just make this guide 2-3 lines long and say, well you take perfume and press down on top of the bottle, and then it shoots fragrance onto you, that’s how you do it. But that would be just a bit too troller for me.

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The Main Points of This Guide:

In this article, I’m going to discuss the following points:

  • Where and how should you spray the fragrance?
  • Things to look out for that might help you get a little better longevity out of the perfume.
  • A quick rundown on Eau de Cologne vs Eau de Toilette.
  • Eau de Parfum vs. Perfume.
  • A quick beginner crash course on applying your fragrances.

So let’s jump into this:

First things first, let’s talk about Eau de Cologne vs. Eau de Toilette and Eau de Parfum vs. Perfume. The primary difference is the concentrations of your fragrances. What you’ll hear in a lot of places, and this is entirely incorrect, the higher the concentration, the better the projection, and the better longevity. What a lot of people would have you believe is that, if you have an Eau de Toilette, that’s always going to be weaker than an Eau de Parfum, and Eau de Parfum will always be thinner than a perfume. If you’re unaware of what any of that means, it’s just the concentration of the perfume oil versus alcohol in fragrance.

Concentration does not always translate to performance.
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Types of Fragrances

Here’s a quick and simplistic breakdown of the percentage of oils vs. alcohol in your fragrance, based on the concentration.

Eau de Cologne:

2 – 4% Concentration

In an Eau de Cologne, you’re going to be looking at between 2 and 4 percent oil versus alcohol.

Eau de Parfum:

15 – 20% Concentration

In an Eau de Parfum, you’re looking at between 15 and 20 percent oil versus alcohol.

Eau de Toilette:

5 – 15% Concentration

You could be looking at between 5 and 15 percent of oil versus alcohol in an Eau de Toilette.


20%+ Concentration

In a Perfume or an extract to perfume, you’re looking at 20% and above.

So the common sense might tell you if there’s more perfume oil versus alcohol, then it should perform better because there’s more stuff in there that makes the actual fragrance. But the Sauvage Eau de Toilette has much louder projection than Sauvage Parfum. Even though an Eau de Toilette has much less concentration than a Perfume, perfumes are two full steps above Eau de Toilette. You also have Eau de Parfum that slots in between these two. Eau de Toilette by Sauvage will outpace the Perfume every day of the week, and Besides projection, in terms of longevity, it’s just as good as the Perfume, if not better.

Performance is determined more by the fragrances aroma chemical makeup versus the concentration.
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The Fragrance’s Performance Characteristics:

It depends on the fragrance and the actual aroma chemicals and naturals inside the scent, as to how much it performs, how much it projects, how long it lasts. You could have a fragrance that’s a Perfume concentration with citruses, and it won’t last very long because citruses as a note don’t last very much, they dissipate off your skin very quickly. Then you could have an Eau de Toilette that has a lot of aroma chemicals in there like Ambroxan or Amber wood, that could project heavily and last for a very long time.

You can’t go by just the concentration when deciding how much to spray or where to spray. It’s more important to know the fragrance that you’re spraying on, the characteristics of that fragrance. You can’t just have a one size fits all, as far as how many sprays you do, based on concentration.

For example, Paco Rabanne’s 1 Million is a very popular Eau de Toilette, and it is powerful. Then you have a fragrance “The One for Men” by Dolce & Gabbana, that’s an Eau de Parfum concentration, but that does not project or last anywhere near as long as Paco Rabanne’s 1 Million. Understand your fragrance, not necessarily the oil percentage.

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Tips On Understanding Your Fragrance:

If you’re having trouble especially early on knowing how strong your fragrance is?, one thing you can do is go to Fragrantica, look up your perfume, and there will be a little section where people have voted as to how strong they think that fragrance is. You’ll see a small section for longevity, which is how long the fragrance lasts and then see Sillage, which will be your scent trail or your scent cloud. So if you see something there, that has a heavy sillage, people are letting you know this is a potent fragrance, and if you’ve got an overpowering scent, you probably don’t want to spray as heavily as something that’s going to be a lighter fragrance.

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Fragrance Applications:

Let’s talk about places that you can spray fragrances on, areas that work well. First, let’s talk about pulse points. Of course, the two most popular spots to spray on fragrances are on your neck and wrist. For me, the chest works out a lot better than the neck.

You Should Avoid Spritzing and Rubbing:

You’ll often see people spray their wrist, then rub it together, and that’s a no-no. The rubbing gets talked about a lot, just never rub it together. People say many different things like it destroys the molecules in the fragrance and kills the top notes, but everybody agrees that you shouldn’t do that. If you lightly dab the scent, that’s different. I’ve never really gone for that myself.

You can spray up a bit on your forearm instead of hitting yourself directly on the wrist, which might help it last a bit longer. I prefer the crook of the elbow; the fragrance doesn’t rub off as quickly there; this is also a pulse point. The elbow pulse point works best in the spring-summer and early fall when you’re wearing the short sleeve shirts.

Don’t Go Nose Blind To Your Fragrance:

You can also spray it behind the ears back, which many people don’t think about. The back of the ear is particularly useful because it won’t overwhelm your nose or your olfactory sense. Sometimes when you spray fragrances too high on your chest, and if it’s a strong fragrance, it just bombards you all day, then you end up going nose blind to it. When you spray it behind the ears back, you don’t have to deal with that quite as much.

When you’re moving around people, your scent cloud will be right at about head level, where people can easily pick it up. If you go in close to somebody or walk by people, that scent trail will be right there for people to pick it up. So right behind the ears works well.

Make sure your fragrance won’t stain before you spray it on your clothes.

The Pros and Cons of Spraying on Clothes:

You can also spray your fragrance on your clothes, of course, that’s going to help with longevity. Typically it clings to the fibers of your clothes and will last longer, though the projection is not as loud when you spray it on your clothes versus your skin. So there’s a bit of a trade-off there. If you have a strong fragrance and spray it on your clothes like a jacket, you can come back months later and pick that out of the closet, and it will still have some of that smell.

Does Your Perfume Stains?

One thing with spraying on clothes though, is make sure it won’t stain, some fragrances will stain white clothes.

If you’re unsure if something might stain or not, just get yourself a piece of paper, spray the fragrance on there, see how it looks, if it turns a white piece of paper a different color and stains it, there’s a good chance it’ll do the same to your clothes.

Ultimately, it’s going to be up to you, where you feel most comfortable with a specific fragrance, what you’re trying to accomplish, and what kind of scent you are wearing. Is it a loud club fragrance? That’s going to overwhelm you or is it a soft subtle date kind of fragrance, that’s going to draw people into you. That goes back again to know what you’re wearing? How strong is it? And what are you wearing it for?

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Do You Overspray Your Perfume?:

As far as how many sprays of each fragrance you should do, I can’t go over that in this article. I can’t give you specifics about every single fragrance, that’s something you will learn in time. Check out which scents you have, look those up on Fragrantica, ask people around you, can you smell this? Can you feel that?. Eventually, you’ll understand the fragrances that you own. How strong they are, how many sprays you need, and how many spritzes are going to be overkill.

There have been countless guys that have worn Dior Sauvage to work, knowing that it’s a versatile people-pleasing scent. Still, then they’ve choked out everybody around them, and instead of it being a compliment getter, it turns into something that you want to scrub off because everybody around you is having a coughing fit. Dior Sauvage is a powerful fragrance. If you sprayed it on yourself 10, 11, 12 times, and go into an office or your job, it’s not going to go over very well. Spray it on only a few times; it’s going to leave a beautiful, pleasing scent cloud that’s going to pull your complements.

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So take just a little time to understand your fragrances. You don’t have to go heavy on everything. At the end of the day, it’s better to be the guy that goes a bit lighter on the fragrance, than a guy that over sprays, and becomes annoying. You want the most popular men’s cologne to accentuate what you’re wearing, and how you’re carrying yourself. You don’t want it to define who you are as that douchebag guy who sprays on everything 15 times. Apologies to all douchebag guys out there. 🙂

Perfume’s oil concentration doesn’t automatically determine your fragrance’s strength.

Just a quick recap here. 

  • The concentration does not automatically determine how strong or how weak a fragrance is. 
  • You could have the most popular men’s cologne, or an Eau de Toilette that’s a monster performer, or you can have a perfume that’s a weak performer.
  • When you spray something on, make sure it’s not going to stain your clothes if you decide to spray it on clothes.
  • If you’re spraying on a pulse point, make sure that pulse point is going to work for what you’re doing, like I said, don’t spray yourself on the wrist if you’re going to be rubbing your wrists on things all day, that fragrance will be gone within an hour.
  • Don’t spray yourself heavily on the neck because if you’re going on a date, your partner is not going to like that. 
  • Do just a little bit of research on your fragrances that you own, or you’re wearing, that way you’ll find the most popular men’s cologne. You’ll also understand how strong or how weak they are, and you can adjust your sprays accordingly.

Alright, that’s going to do it for me, thanks for reading down the guide this far. Hopefully, this was helpful to some of you.

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